Category Archives: Content Distribution

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Boosting Your Followers by Reposting Content

Generating your own content can be very tricky. It takes time, energy, and research to compile a striking post with relevant information and appeal toward your target audience. Fortunately, research has shown that you can use old content to reach brand new audiences. Reposting content can be a strategy that you use to populate your social media pages with content that will be consistently relevant to your audience.

Why is reposting content important?

When you are posting new content, you want as many people as possible to see it, right? Getting this post out as many times as possible may seem redundant, but a lot of savvy marketers are using this tactic to increase attention to their content quickly and easily. Leo Widrich, co-founder of Buffer reports that sharing content more than once increases retweets and traffic. In other words, reposting content can increase your reach exponentially.

Sharing content more than once gives your audience more opportunity to see your post and repost it on their own pages.

Another benefit to reposting content is that you can reach more than one time zone with the same post. Much of your audience has a full-time job or children to take care of, leaving little time for social media engagement. This is where reposting makes sense. Your audience may check their social media once or twice a day. If your followers only check their timelines once a day, posts are lost in busy schedules of family, friends, and other articles. Reposting content places your content in their timelines during ideal times when they’re already looking for new information.

Surprisingly, reposting content can even help you gain insight as to when your followers are online. Using your click stats from each post will tell you how many times your post is being clicked on. You can also measure the interaction with each post by viewing comments and likes. These are all indicators that your post is gaining traction on social media.

Recap:

1 – Reposting content can increase your reach exponentially.

2 – Reposting content places your content in the ideal time when your audience is online.

3 – Gain invaluable insight when your followers are online.

Won’t this make my followers ignore me?

It surely seems like it would. After all, you are showing your followers the same content over and over, aren’t you? Well, no, not really. When you are posting this content, as long as you are posting it during different times of the day, most followers will only see your post once. You may post your content once per time zone, once per day, or once per week. In the end, different people will see it because different people are accessing their timeline during your second post. According to meetedgar.com, fewer than half of all Twitter users check their feed once a day. Since you’re competing to gain their attention, your posts should be frequent on their timelines.


In the image above from CoSchedule, you see that a single post got a total of 19 clicks. If you only post this content once, those 19 clicks would be the end of the post. But by resurrecting the post for a second and third post, you are gaining yourself an additional 24 clicks – without having to do any extra work! All you have to do is set up a repeat post day one and then a week after the initial post. This schedule doubles your traffic because it reaches those additional audience members that may have missed the first post, or perhaps ignored it for something deemed more important.

Does reposting content actually work for anyone?

Many major companies use this strategy to bring in more followers for each post. For instance, Buzzfeed employs this strategy on content that is not time-sensitive. The data gleaned that a lapse of three days between posts gained exactly the same viewership as the original post. CoSchedule has taken the time to measure a few sample posts and how they perform after the initial post and after two reposts.

Reposting content by BuzzFeed

Not only has Buzzfeed employed this strategy, but even marketing bloggers endorse this as a sound method to improve your content’s performance. Digital Branding Institute performed a test on their own marketing blog. They posted an article entitled “3 Awesome Ways to Test your Marketing Campaigns” and reposted this two additional times. This led to increased performance of the post across all platforms. They report that this strategy garnered more than double engagements on their articles.

Well, I’m convinced. This reposting thing sounds like it works. How do I do it, though?

We have seen from the examples mentioned above that reposting content is an easy way to increase engagement across your social media. This strategy is used by many large companies to help engagement. But how do we do this efficiently? We can’t expect to sit next to our computers all day long, babysitting our social media accounts and setting up repeat posts all by our lonesome. We simply don’t have the time to hack our Google Calendars with a complicated set of commands as suggested by some bloggers. After all, when you’re marketing your business, time is money. You own a small business, and this type of system is pure insanity for you. Fortunately, some tools can help.

Reposting tools for those short of time

The easiest and most efficient method to set this up is to utilize dlvr.it’s Replay feature. dlvr.it has come up with a new and innovative way to make reposting content effortless. Simply set up your blog as an RSS Feed, and set your Replay options through the feed settings. dlvr.it takes all the guesswork out of reposting your newest and greatest content. You can set customizable durations of time between your initial posts and your reposts. dlvr.it will automatically pick up your content as soon as it is published to your RSS Feed and send it out.

dlvr.it then schedules a repost for the time that you have set. You can even set up a second repost if you would like! CoSchedule indicates that three posts are ideal to double your traffic to your posts. By setting up this option, you can focus all of your time and energy on creating new content for your followers.

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For more detailed instructions on reposting content, visit our Support page, or to sign up, visit dlvrit.com.

The post Boosting Your Followers by Reposting Content appeared first on dlvr.it blog.

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6 of the Best Ways to Auto Tweet That Will Avoid Spamming Twitter

There is no doubt, automatically linking blog posts to Twitter is a huge time saver. However, blindly auto-tweeting is a good way to lose followers. Conversely, a smart auto tweet strategy not only saves you time but also avoids spamming your Twitter feed.

eMarketer estimates more than 52 Million people in the US use Twitter on a monthly basis. So, it makes sense to automatically Tweet blog posts to reach potential customers. Nevertheless, there is a right way and a wrong way to post your blog to Twitter.

We’ve outlined a smart auto tweet strategy that will not only help you avoid spamming but also increase followers. In general, the basic idea is to understand your audience and then deliver the right content at the right time.

1 – How to Auto Tweet Blog Posts and RSS Feeds

The recipe below will show you how to auto tweet blog posts or any RSS feed to Twitter in just a few steps. Of course, you are not limited to just your own blog RSS feed. You can also auto-tweet RSS feeds from any blogger as part of your content curation strategy.

1) Go to dlvr.it and create an account with your email + password.

2) Enter your RSS Feed URL from the Automation tab.
Auto Tweet Blog to Twitter

3) Once you have this entered, configure your Feed and click on ‘Next: Connect Socials’.

Auto Tweet Blog to Twitter

4) Under the Connect Socials screen, click on the ‘Connect New’ button.
Auto Tweet Blog to Twitter

5) Click on the Twitter icon and authorize dlvr.it to post to your Twitter account.

Auto Tweet Blog to Twitter

That’s it! Now whenever you create a new blog post, dlvr.it will automatically send your blog posts to Twitter.

Here’s what a completed dlvr.it Route looks like:

Auto Tweet Blog To Twitter

 

Now that you can send blog posts to Twitter, we need to add some intelligence. When creating a smart auto tweet strategy, there are a few more steps to take if you want to avoid spamming your followers.

2 – Know thy Audience

To auto-Tweet is not to Spam. Not knowing thy audience coupled with irrelevant Tweets is considered spam.

Twitter Analytics provides detailed performance stats that are not accessible by 3rd party social media analytics tools. Additionally, these stats contain a wealth of information and are available to anyone who has created a Twitter account. However, the key is to understand how to unlock this meaningful data to get the most value.

When you view your Twitter stats, ask yourself a few questions: 

  • How does time of day and day of the week influence the performance of your tweets? Do certain times lead to more impressions?
  • What is your optimal tweet frequency? Are you burning out your audience by over-tweeting or can you stand to tweet even more than you currently do?
  • Is your audience more responsive to a fun and conversational tone or more business-like, professional-sounding tweets?
  • How does media perform in your tweets? Do people love videos and photos, or do they prefer text-based tweets?
  • How does link placement in your tweets impact engagement?
  • What kinds of calls-to-action (CTA) generate the most engagement with your audience? Are blatant CTAs more impactful, or does your audience appreciate subtlety?

I encourage you to read through this helpful guide in understanding Twitter Analytics: 3 Informative Twitter Analytics Reports With the Most Value.

For the purpose of creating our smart auto-Tweet strategy, we want to pay particular attention to Audience Insights and Audience Comparison.

The reports tell us:

  1. Who our audience is
  2. What blog post to send to Twitter

1 –  Audience Insights

Click the ‘Audiences’ tab at the top of the Twitter Analytics page (see diagram below) and you’ll see detailed stats on your followers, including:

  • Demographics: Gender, County, Household Income, Net Worth, Languages, Home value, Region
  • Lifestyle: Interests (by category), TV genres
  • Consumer Behavior: Aftermarket auto buyers types, Consumer buying styles, Consumer goods purchases
  • Mobile Footprint: Wireless Carrier, Device categories

Twitter Analytics Includes Demographic Data on Followers

 

Tip: If your audience is not sufficiently large enough to provide insights, read How to Get Twitter Followers in 7 Easy Steps.

2 –  Audience Comparison

The above provides me with a great level of detail on my Twitter followers. However, one of the hidden gems is the audience comparison feature.

I can compare my followers to what Twitter calls “organic audience.” Your organic audience looks like this:

Your followers + Your followers’ followers

= Your Organic Audience

For example:

If your follower retweets your content, your content is exposed to that audience of your followers = viral marketing!

In the example below, I compare my Followers to my Organic Audience.

(1): My Followers

(2): My Organic Audience

 Twitter Analytics allows you to compare your followers to your followers' followers

 

As mentioned above this comparison can be helpful to figure out what to auto tweet.

3 – Use Twitter Search to Find More of The Right Followers

Next, we need to find more followers just like the ones we have. Again, assuming we find customers who would be more interested in what we auto Tweet, plays into our smart strategy.

The first thing to remember when you grow Twitter followers is to  follow to be followed“.

In other words, this is a gentle way of saying “Hello, pleased to meet you” without being pushy. As a result, if you follow them, and if they like what they see in your Twitter feed, they’ll follow back.

Success on Twitter (and social media marketing in general) is having the right people to follow.

The purpose of Twitter Connect is to help you find people of interest much quicker than before.

The Connect tab also makes it easier to connect with your friends and family by giving you the option to automatically sync your address book.

If you have the Twitter IOS or Android app installed, look for the tab in the upper left of the screen. Click it to expose a wealth of new people to follow.

Twitter Search: Find People to follow with Twitter Connect

Twitter recommends people to follow based on the following:

  • Who you already follow
  • Tweets you like
  • Popular accounts in your local area
  • What’s happening in the world right now

Furthermore, this handy Twitter Search tool organizes the recommendations using the above criteria, so you know exactly why Twitter recommended someone.

***You control how good Twitter’s recommendation engine is and the results they display.

For example, let’s say own a pizza joint in San Jose, California. You want to find people who love pizza within your given geographical area. Do a Twitter Search for ‘pizza’ in your zip code (continue reading to learn how). Scroll through the Twitter Search results and like tweets.

In the long run, you’ll  start to notice how Connect recommends more people in San Jose who love pizza.

To get even more out of Twitter Search, I encourage you to read: How To Use Twitter Search To Quickly Find More Happy Customers

 

4 – Schedule Tweets to Avoid Clumping

Scheduling Tweets can be a productivity aid when used “smartly”. Moreover, scheduling Tweets offers the flexibility to plan your message in advance and saves hours of time every week.

Generally speaking, the best time to auto Tweet is between 1 pm and 3 pm, Monday through Thursday. With that said, you will have to experiment with your audience. Review Twitter analytics to learn more about the best time to Tweet.

Not only is scheduling an important piece of a smart auto Tweet strategy but it also avoids having too many Tweets going out at the same time. One of the many reasons Twitter followers unfollow is because of ‘clumping’ – that is the rapid firing off of Tweet after Tweet after Tweet.

Auto-scheduling Tweets is how business savvy professionals build time back into their day.

Smart automation scheduling tool

Queue, by dlvr.it, is a smart social media scheduling tool. Not to mention, Queue delivers a consistent flow of perfectly timed content throughout the day to keep your Twitter audience engaged. Queue manages your Twitter feed while you are out to lunch, on vacation or just not available.

Q is a Smart Social Media Scheduling Tool to Keep Fans & Followers Active

Send RSS to Twitter with Queue

Link any RSS feed to Twitter as a backup content source. With an optimized continuous stream of content, you will increase traffic, engagement and brand recognition. No clumping, no spam and not to mentioned delivered at just the right time.

Q is a Smart Social Media Scheduling Tool to Keep Fans & Followers Active

5 – Find the Right Hashtags and Automatically Add to Tweets

Many studies have shown that tweets with hashtags generate up to double (if not more) user engagement.

  1. Increase viewership: Similar to keywords used for search optimization, hashtags help people discover your content in social. You can instantly become more visible and become part of a trending conversation.
  2. Build Social Followers: Hashtags help build social followers. If you are an authority on barbecuing, hashtags will help people find you within a room of desperate conversations.
  3. Create new customers: Find new prospects and customers. Monitor important hashtags in social and jump on relevant opportunities. For example, you could find a prospect in need of your service or discover a prospect unhappy with a competitor. Hashtags discover conversations that are happening ‘right now’ vs. keywords that will last a long time. It is important to set-up an alert within your favorite social media monitoring tool monitoring the conversations (hashtags) you want to follow.
  4. Branding: Hashtags can help brand your business. You can set-up a branded hashtag specific to your business. For example, if you are running a sale, you could create the hashtag #Bobs_barbeque_blowout. If you add the hashtag to your customer communications (email, twitter), your customers can follow the hashtag to stay current on your latest promotions.
  5. Revenue: Hashtags help you quickly determine what people are talking about so this will help guide new content decisions and create new product ideas to boost sales.
  6. Competition: Track your competition. See what conversations they are a part of or what people are saying about them.

With this in mind, finding the right hashtag is the first step. The last thing you want to do is spam Twitter feeds with irrelevant content because you used the wrong hashtag. Leverage popular hashtags – search for hashtags on Hashtagify

Now that you have relevant hashtags, use them to categorize your content on your blog. In WordPress for example when you create a new blog post you can also add a category.

With that said, by using dlvr.it, we can automatically turn that category tag in the RSS feed into a hashtag on Twitter!

To enable this feature on your Twitter account, you will need to access the Socials Tab.

1) Click on the Twitter account and click on the Edit icon

Auto Tweet with Hashtags

 

2) Click on the Advanced tab

Auto Tweet with Hashtags

 

3) Click on Auto Hashtag placement and choose where you would like to post your Auto Hashtags (Hashtags Before and After content are limited to 5 hashtags)

  • Before Content: This will be placed between any prefixes that you have set and the content itself
  • After Content: Placed between your content and any suffixes defined
  • Inline: If any category tags are matched within the text, this will automatically be changed into a hashtag

Auto Tweet with Hashtags

4) Select the maximum number of hashtags that you would like us to generate

Auto Tweet with Hashtags

5) Choose how you would like blank spaces handled (either eliminate or use underscores)

Auto Tweet with Hashtags

6) Save, and you’re done!

Auto Tweet with Hashtags

Additionally, read more about other ways to automatically add hashtags to Tweets.

6 – Add Filters to Target Content

For one thing, followers will call anything irrelevant in their Twitter feed as spam. Again the goal with your auto Tweet strategy is to share the RIGHT content with your audience to avoid the perception of spam.

This tactic is where filters make the most sense. Before the auto tweet is sent, dlvr.it can share or exclude specific content based on keywords you enter.

filters-twitterfeed

You can filter by the following:

  • Title
  • Content
  • Category
  • Author
  • Link

You can filter these categories in a number of different ways. The first selection that you must make is to filter by either ‘Match Whole Words’ or ‘Match Sequence Anywhere’.  We have described these cases in more detail below:

  • Match whole words: Applies filters on words/phrases only if they appear as a whole word. For instance, if filtering on the word “state”, a) “state” will trigger the filter, while b) “statement” will not.
  • Match sequence anywhere: Applies filters on words/phrases if they appear anywhere in a sequence. For instance, if filtering on the word “state”, all of the following will trigger the filter: “state”, “statement”, “understated”, etc.

Once you have opted for one of these two cases, you will be asked for your filter terms. You can choose to filter by the following:

  • Must contain all the terms
  • Must contain any of the terms
  • Ignore items that contain any of the terms

Save your filters, and now your auto tweet strategy just got that much smarter!

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Do you auto Tweet? What are the best practices you follow? We would love to hear from you.

 

The post 6 of the Best Ways to Auto Tweet That Will Avoid Spamming Twitter appeared first on dlvr.it blog.

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How to Link Twitter to Facebook with Smart Automation

One of the questions I frequently get asked from my social media friends is “How do I link Twitter to Facebook?” A quick Google search on the search term “posting Tweets to Facebook”, revealed top results from the usual suspects – wikiHow, Quora, Facebook, and Twitter.

Linking your Twitter account to your Facebook account, so that Tweets are automatically posted on your Facebook page, will help you reach out to more people, and it will make it more convenient for you to communicate overall.

By just glancing at the search results, you’ll see that there are some easy options you can choose from to connect your Twitter and Facebook accounts so that your Tweets and Retweets will automatically post to your Facebook wall and vice versa.

However, there are a couple of things you should think about first before going the easy route:

1 – Twitter and Facebook are two distinct networks with two different sets of etiquette and norms.

This distinction is especially relevant because…

2 – Do you “really” want to post all your Tweets to Facebook?

Posting all of your tweets to your Facebook wall may sound like a good idea at first (you can keep your friends updated on everything going on in your life!), but believe me, neither your Facebook nor your Twitter friends will thank you.

How to Link Twitter to Facebook and vice versa

***If you choose to ignore the question above and opt to go the super easy route, option #1 below is probably good enough for you. However, if you decide to invest another ten minutes, we highly recommend that you review option #2 as well.

Option #1: Link Twitter to Facebook via Twitter

Twitter makes it super easy to connect the Twitter account you want to associate with your Facebook profile account. Follow instructions here Using Twitter with Facebook.

From your Twitter account, go to:

Settings > Apps > Facebook Connect > Allow

To link your Facebook updates to Twitter, use this application on Facebook: https://www.facebook.com/twitter

If you want to know how to link your Twitter account to your Facebook account, just follow these easy steps, and you’ll be ready to go in less than a minute. After setting this up, all of your tweets are automatically and simultaneously posted to your Facebook profile, with a little note at the bottom mentioning that it came from Twitter.

However, do you “really” want all your Tweets to end up on Facebook? And, at the same time? 

Think about this!

Option #2: Link Twitter to Facebook via dlvr.it with optimized posting

Why dlvr.it?

With dlvr.it you can choose which Twitter messages to post to Facebook, rather than being at the whim of an auto-updater.

  • Smart Sharing: Share the right content with the right audience. Target content to your social networks based on keywords, author, tags and more. Also, fine tune your posts with dlvr.it’s powerful find and replace/remove text tool.
  • Optimized Schedules: Tell us what days and times you want us to check for new updates, and we’ll deliver your content right on time. Or just queue up content, and share it when your audience is active and engaged.
  • Engagement Stats: Use dlvr.it’s content sharing and social analytics to gain customer insight. Measure audience engagement across social networks and track the performance of each item you share.
  • Hashtags: Broaden your reach with hashtags. dlvr.it can automatically add contextually relevant, search-friendly hashtags to every post.
  • Engage with Multimedia: Make your updates stand out with images, photos, gifs, video or text. Effortlessly share them to all your social media platforms.
  • Custom URL Shortener: dlvr.it makes it simple to share your own branded short links across social media. Unleash the power of your own URL shortener with every item you share.
  • Incredibly Fast Updates: dlvr.it continuously scans your RSS feeds and automatically populates a queue of content to share on your connected social media platforms.
  • Google Analytics: Set your own UTM tracking parameters on every link you share and easily view all social media traffic from right inside of Google Analytics.

To get started, you’ll need a Twitter input.

How to Make a Twitter RSS Feed

To start, you will need to log in or create an account at dlvr.it.

(See our post on How to Easily Make a Twitter RSS Feed That Will Boost Traffic)

Step1: Once logged into your dlvr.it account, Click ‘Add a Feed’ to create a new feed.

RSS to Twitter

Step 2: Click the Twitter icon

Twitter RSS Feed

Step 3: Associate a new personal Twitter account or choose a previously connected account to your new Twitter stream input.

***This is important because Twitter requires we share with them who is accessing the Twitter stream you’ll be entering in Step #4.

NOTE: YOU WILL BE ABLE TO CHANGE THE TWITTER ACCOUNT you want to create an RSS feed from on the next screen.

How to create a Twitter RSS feed

Step 4: Under Account, ADD the Twitter handle you want to use.

At this time, you can also update:

  • Any settings
  • Add filters
  • Choose when you want dlvr.it to pull information
  • Access advanced settings (enable photo posting, include Retweets, etc.)

Click Save.

How to create a Twitter RSS feed

Step 5: Click ‘Continue’

Step 6: Click ‘+’

Step 7: Choose the Facebook icon

Link Twitter to Facebook by adding Facebook to dlvr.it socials

Step 8: Name the new feed. Click Save.

 

What Next? How to maximize dlvr.it

dlvr.it’s smart Social Media Automation is all about how little or how much you want to automate to link Twitter to Facebook and your other social networks.

1 – If you don’t want to send everything from Twitter to your social account, use Filters.

2 – Does scheduling makes sense for you? If so, make sure to schedule at the right time.

3 – How about hashtags? dlvr.it supports auto hashtags.

4 – Looking for content to share? dlvr.it’s content curation feature keeps your customers, fans and followers engaged with a consistent stream of content. Simply search for the type of content your audience would love, and start sharing.

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In conclusion, if you don’t tweet very often (say, once or twice a week at the most), connecting Twitter to Facebook might not make much difference to your Facebook followers. Follow option #1 above.

However, to take full advantage of all that dlvr.it offers through its smart automation features, follow option #2 above to link Twitter to Facebook and vice versa.

The post How to Link Twitter to Facebook with Smart Automation appeared first on dlvr.it blog.

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