Category Archives: Content Marketing

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Boosting Your Followers by Reposting Content

Generating your own content can be very tricky. It takes time, energy, and research to compile a striking post with relevant information and appeal toward your target audience. Fortunately, research has shown that you can use old content to reach brand new audiences. Reposting content can be a strategy that you use to populate your social media pages with content that will be consistently relevant to your audience.

Why is reposting content important?

When you are posting new content, you want as many people as possible to see it, right? Getting this post out as many times as possible may seem redundant, but a lot of savvy marketers are using this tactic to increase attention to their content quickly and easily. Leo Widrich, co-founder of Buffer reports that sharing content more than once increases retweets and traffic. In other words, reposting content can increase your reach exponentially.

Sharing content more than once gives your audience more opportunity to see your post and repost it on their own pages.

Another benefit to reposting content is that you can reach more than one time zone with the same post. Much of your audience has a full-time job or children to take care of, leaving little time for social media engagement. This is where reposting makes sense. Your audience may check their social media once or twice a day. If your followers only check their timelines once a day, posts are lost in busy schedules of family, friends, and other articles. Reposting content places your content in their timelines during ideal times when they’re already looking for new information.

Surprisingly, reposting content can even help you gain insight as to when your followers are online. Using your click stats from each post will tell you how many times your post is being clicked on. You can also measure the interaction with each post by viewing comments and likes. These are all indicators that your post is gaining traction on social media.

Recap:

1 – Reposting content can increase your reach exponentially.

2 – Reposting content places your content in the ideal time when your audience is online.

3 – Gain invaluable insight when your followers are online.

Won’t this make my followers ignore me?

It surely seems like it would. After all, you are showing your followers the same content over and over, aren’t you? Well, no, not really. When you are posting this content, as long as you are posting it during different times of the day, most followers will only see your post once. You may post your content once per time zone, once per day, or once per week. In the end, different people will see it because different people are accessing their timeline during your second post. According to meetedgar.com, fewer than half of all Twitter users check their feed once a day. Since you’re competing to gain their attention, your posts should be frequent on their timelines.


In the image above from CoSchedule, you see that a single post got a total of 19 clicks. If you only post this content once, those 19 clicks would be the end of the post. But by resurrecting the post for a second and third post, you are gaining yourself an additional 24 clicks – without having to do any extra work! All you have to do is set up a repeat post day one and then a week after the initial post. This schedule doubles your traffic because it reaches those additional audience members that may have missed the first post, or perhaps ignored it for something deemed more important.

Does reposting content actually work for anyone?

Many major companies use this strategy to bring in more followers for each post. For instance, Buzzfeed employs this strategy on content that is not time-sensitive. The data gleaned that a lapse of three days between posts gained exactly the same viewership as the original post. CoSchedule has taken the time to measure a few sample posts and how they perform after the initial post and after two reposts.

Reposting content by BuzzFeed

Not only has Buzzfeed employed this strategy, but even marketing bloggers endorse this as a sound method to improve your content’s performance. Digital Branding Institute performed a test on their own marketing blog. They posted an article entitled “3 Awesome Ways to Test your Marketing Campaigns” and reposted this two additional times. This led to increased performance of the post across all platforms. They report that this strategy garnered more than double engagements on their articles.

Well, I’m convinced. This reposting thing sounds like it works. How do I do it, though?

We have seen from the examples mentioned above that reposting content is an easy way to increase engagement across your social media. This strategy is used by many large companies to help engagement. But how do we do this efficiently? We can’t expect to sit next to our computers all day long, babysitting our social media accounts and setting up repeat posts all by our lonesome. We simply don’t have the time to hack our Google Calendars with a complicated set of commands as suggested by some bloggers. After all, when you’re marketing your business, time is money. You own a small business, and this type of system is pure insanity for you. Fortunately, some tools can help.

Reposting tools for those short of time

The easiest and most efficient method to set this up is to utilize dlvr.it’s Replay feature. dlvr.it has come up with a new and innovative way to make reposting content effortless. Simply set up your blog as an RSS Feed, and set your Replay options through the feed settings. dlvr.it takes all the guesswork out of reposting your newest and greatest content. You can set customizable durations of time between your initial posts and your reposts. dlvr.it will automatically pick up your content as soon as it is published to your RSS Feed and send it out.

dlvr.it then schedules a repost for the time that you have set. You can even set up a second repost if you would like! CoSchedule indicates that three posts are ideal to double your traffic to your posts. By setting up this option, you can focus all of your time and energy on creating new content for your followers.

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For more detailed instructions on reposting content, visit our Support page, or to sign up, visit dlvrit.com.

The post Boosting Your Followers by Reposting Content appeared first on dlvr.it blog.

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Introducing Social Media Video Automation

We’re thrilled to announce one of our most requested features – video automation. dlvr.it now supports automatic posting of videos to your social media profiles and pages.

Tap into dlvr.it to effortlessly share videos with your friends on Facebook, Twitter, and Google+. Upload your videos to dlvr.it, and we’ll automatically share them on your posting schedule throughout the day.

Tap Into the Next Big Thing: Video Automation

Social video is exploding. Facebook alone reports an astonishing 8 Billion video views a day. Savvy businesses are aggressively positioning themselves at the explosive intersection of video and social media.

Just last week Facebook announced a series of social media video initiatives all designed to aggressively compete with YouTube across mobile and television screens.

“I see video as a mega trend, same order as mobile.” – Mark Zuckerberg, Facebook

Facebook is driving toward a future where social media and video converge. Businesses of all sizes are now looking at an incredible set of opportunities to connect with customers through video, social media and mobile.

Start Sharing Video Now!

What’s next?

  • Log into dlvr.it and start sharing your videos across your social media profiles and pages.
  • Read our tutorial on how to easily share video to your social media pages.

We’ve made it incredibly easy to share videos with your fans and followers. Get started today with dlvr.it!

The post Introducing Social Media Video Automation appeared first on dlvr.it blog.

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How to Make Your Blog Content Better: 7 Important Writing Tips

It is important to regularly update your blog and website to keep current customers engaged. It’s also an excellent way to attract potential new customers. But just churning out any old blog content will have the opposite effect. You never want to turn potential customers away from your site and redirect them to sites that offer better content.

This post discusses the seven important writing tips (along with some great tools) to keep your blog content relevant and engaging. Using these tips will help you to consistently bring traffic to your site. 

Tip #1: Determine the Goals for Your Blog Content

When you add new content, it’s easy to think that’s the end of it. However, this is only the beginning.

How is your content going to be seen by your customers?

What are your goals?

What is your content action plan?

Before your put pen to paper, take a couple minutes to think about your goals and strategies:

1 – Write a Strategy Plan

This doesn’t have to be “War and Peace”; it just needs to outline what you will do with your content. Something as simple as tweet four times and post to Facebook can be enough to ensure consistent marketing.

2 – Set Business Orientated Goals

Ask yourself why you are producing your content.

  • Do you want conversions?
  • New followers?
  • Backlinks?

Whatever you are aiming to do, make sure you know what it is so you can concentrate your efforts on the end goal.

3 – Decide How You Will Measure Your Success

It doesn’t matter how good your plan is if you don’t measure its success. Determine which metrics you will track, and see how well your content is working for you. Google Analytics is a good way of tracking customer behavior on your site. 

4 – Understand your Audience

Your content will only work if it appeals to your traffic. For example, a cake decorating business wouldn’t expect to gain much by writing an article about fly fishing – no matter how great the article is, it doesn’t appeal to their core readership.

5 – Constantly Modify your Strategy

Using the information you gather in your brainstorming sessions and the metric tracking, you will see what works and what doesn’t. Concentrate on doing more of what works.

6 – Keep an Eye on Your ROI

You need to monitor your ROI – make sure the amount of money you are putting into producing good content is achieving the level of profit you would expect.

7 – Conference Regularly with your Marketing Team

Ensure the strategy is working by discussing your content’s performance, and social media engagement. Brainstorm any new ideas.

Tip #2: Produce Original Content

Copying other people’s content won’t win you any readers. Why not go a step further with your blog content?

  •  Find The Hook: Instead of writing the same article as everyone else, granted in your own words, why not write the article that no one else has? Your readers will love your unique perspective. Ask yourself what is missing from the other articles you’ve read. Now research that area and write about that. That’s your hook.
  • Market it to The Right People: Look on forums and across social media at the types of people who are reading about your chosen subject. Promote your posts to those people – they already have an interest in the topic, and you are providing a new perspective on it.

Tip #3: Edit and Proofread

It doesn’t matter how good your content is – if it’s littered with mistakes, readers will look elsewhere for well-written content. Consider employing an editor or proofreader. The downside is that this obviously costs money, but the positives can bring amazing results.

There are many sites such as upwork, toptal, freelancer, rated writing, peopleperhour that can be great places to look for a good editor.

A good editor will:

  • Make your content read well
  • Correct any errors
  • Polish your content, giving it a wholly professional feel

Tip #4: Use Proven Marketing Tools to Help You

These tools can all help your blog content stand out:

BuzzSumo – Enter any topic and see what type of content is trending now. 

Hubspot Post Generator – Type in keywords you want to use and the site will give you post topic ideas.

Readability checker or Grammar Guide – Your blog may have this built in, but if not, a readability test tool and grammar guide can give you tips to make your content more reader-friendly and accurate

Hemingway Editor  – The app shows you how to improve on each sentence you write.

Piktochart – This is a great tool for building infographics, another way to present information and break your content up.

Emotional Marketing Value Headline Analyser – This tool tells you likely your post title is to make a reader feel moved. Aim for over 50%. Use this alongside KingSumo Headlines to help chose a perfect title.

Tip #5: Use Outside Sources

Using outside sources can help keep your content fresh and relevant and can be used in many ways:

  • Provide Accurate Information: Unless you are writing an opinion piece, use outside sources to check that what you are saying is true.
  • Use Data and Examples: If you are saying something that is quantifiable, refer to the data and example points from the original source to show you are not just making it up as you go along!
  • Use Quotes from Experts: Using experts’ quotes can really add validity to your posts and help to show readers that you are credible.

Tip #6: Focus on Your Words

  • Try to focus on one key idea per article. Otherwise, it can come across as messy. Once you have chosen your key idea, expand on it and talk about various facets of it.
  • Try to reduce jargon. People don’t want to look up definitions just to read your posts.
  • Write in your own voice. Posts and articles with a bit of personality read much better than something that sounds like a robot put it together. Don’t be afraid to give a little bit of yourself to readers.
  • Read the Ultimate List of 1000 Powerful Words That Will Make You A Social Media Rockstar

Common Power Words still have power to your blog content

Tip #7: Work On Your Visuals

A long body of text can be off-putting to readers, so always mix up the content in a way that looks visually appealing.

  • Use infographics, tables, and graphs, and photographs to break up your text.
  •  Format your text using headings and subheadings, and try to keep paragraphs short.

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By following these simple steps, you are giving your blog content the very best chance of building up a regular readership. Your readership will be more likely to consist of engaged followers who will share your content with others. And as you become a respected authority in your field, people will be much more likely to purchase your products or services.

The post How to Make Your Blog Content Better: 7 Important Writing Tips appeared first on dlvr.it blog.

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How to Link Facebook to Twitter With SMART Automation

The subtle nuances of when to post, why to post and where to post on social media, can be overwhelming. This uncertainty is especially true for small businesses. To make posting across multiple networks simple, Facebook offers an easy way to link Facebook to Twitter. And, so does Twitter as discussed in our post on How to Link Twitter to Facebook with Smart Automation.

However, the one-stop shop approach of posting content from one social media platform to another, in one (or two) simple keystrokes (e.g., link Facebook to Twitter and Twitter to Facebook), may be acceptable for some, but it all depends on your intent and audience.

As a user, I find it annoying when people constantly cross-post. There’s a reason why we’re friends on Facebook and a reason why I follow people on Twitter – but the reasons are quite different. If I want to see what you tweet, I’ll follow you on Twitter, but I don’t necessarily want to be your friend on Facebook. – Found on Quora in response to the question: What are the pros and cons of having Twitter crosspost to Facebook?

Option #1: Link Facebook to Twitter via the Facebook Interface

Pros: Automatically connecting Facebook to Twitter

  • Automation saves you time.

The time-saving nature of automation is true. But, how many times a day, week or month do you post on Facebook vs. Twitter?

For example, every social media platform offers different ways to connect, and the way you share information and connect with people through Facebook is very different to the way you would connect through Twitter.

Twitter is fast-paced, you can Tweet ten times a day and not be seen to be bombarding your followers, however, if you posted at this frequency through Facebook, this could be overkill.

Cons: Automatically connecting Facebook to Twitter

Publishing a Facebook post to your Twitter (or vice versa) may seem like a good idea, “killing two birds with one stone”, but none of your Facebook friends or Twitter followers will be thankful that you did… in fact, it may cause quite the opposite reaction. – Stir Up Media

  • Your followers follow you on TWITTER because they want to read your TWEETS and your Facebook followers are “liking” your page because they want to see your posts… they don’t want to be sent away to an entirely different social media platform to read what you have to say; it annoys the heck out of the majority of them.
  • Your Facebook posts can be much longer but will be cut off after 114 characters (or so) to include a link to the complete post.
  • While hashtags are well established on Twitter, they are not very common on Facebook and make no sense to most people. Using hashtags through Twitter may also not quite make sense through Facebook, or when tagging a business or name through Facebook – it won’t translate and connect through Twitter on an auto-post – they simply don’t quite marry when you connect them in this way.

How to Auto Link Facebook to Twitter (from Facebook)

Step 1: Go to facebook.com/twitter and click on the ‘Link to Twitter‘ button. You can connect your personal profile (at the top) and/or any of your Facebook pages, all from this page.

Note: You must be logged in to the Twitter account you are trying to link.

Step 2: From here, it will take you to a prompt to authorize Facebook to use your account. If you are not logged in, you will need to enter your Twitter username and password first.

Step 3: Once you click on ‘Authorize app‘ it will redirect you back to Facebook where you see the following screen and can select what type of content you’d like to share by clicking on the boxes.

Link Facebook to Twitter settings to setup your account

Here you can decide how much information you want to share on Twitter then click ‘Save Changes‘ and you’re all set!

Now you’ll be able to simply post a status update on Facebook that will keep you from having to log into both services and post two separate updates.

HUM…are you sure this is what you want to do?

***Note: since Twitter has a 140 character limit, it will automatically truncate your post with an automatically created short URL that will link back to the original post on Facebook.

HUM…

I’m not going to sugar coat this…the easier solution is to connect Facebook to Twitter directly through the Facebook interface.

However, with a few extra steps using Zapier + dlvr.it (option #2 below), you have much more control over what to send, how often and when.

Option #2: Link Facebook to Twitter via dlvr.it with smart automation

Pros:

1 – dlvr.it uses smart social media automation

This solution is very different from the automation used by Facebook in option #1 above.

With dlvr.it, you have as much automation as you need.

  • Need complete automation? We’ve got it!
  • Prefer to touch every post that goes out? We’ve got that too.
  • Need something in between. We’ve got exactly the right amount of automation for your needs.

To put it another way, that’s what smart Social Media automation is all about.

2 – dlvr.it allows you to share just the right amount of automation for your social media needs.

  • Hands-free auto-posting
  • Handcrafted curated posts on an optimized schedule
  • Fine tune sharing based on keywords, author, tags and more

Cons:

  • The major drawback is the amount of time needed (initially)

It takes a few extra minutes to work on setting up dlvr.it and then using Zapier to string together an RSS feed. But, once completed, you’re ready to go – use as much or as little automation as you need.

How to Link Facebook to Twitter – the smart automation solution

Step 1: You’ll need to create an RSS feed using a tool called Zapier. Don’t fret; this may take an extra few minutes, but you’ll have to do this just once.

Once done, follow the steps below to create a Facebook RSS feed.

This recipe will make it incredibly easy to supercharge your social media and dlvr.it accounts.

Get Started

  1. Click ‘Make a Zap!’. You will land on an editing page where you can tell Zapier what data to pull and where you want to put it. You can name your Zap in the top left corner of that page.

How to Create a Facebook RSS Feed Step 1

Choose a Facebook Page

Next, you need to tell Zapier, which Facebook Pages account to grab data from.

  1. In Step 1 (the Trigger step) of the Zap, type ‘Facebook Pages’ in the ‘Choose a Trigger App’ search bar.
  2. Select ‘New Page Stream Post’ and then click ‘Save + Continue’.
  3. Select ‘Connect a New Account’ and enter your Facebook email address and password in the pop-up box. Then click ‘Save + Continue’.
  4. From the drop-down box, choose a Facebook page. Click ‘Continue’.How to Create a Facebook RSS Feed Step 2
  5. Make sure you have one recent page stream posted to the Facebook page you selected. Then click ‘Fetch + Continue’.
  6. Once you see the ‘Test Successful’ message, click ‘Continue’.How to Create a Facebook RSS Feed Step 3

Configure the RSS Feed

  1. In Step 2 (the Action step) of the Zap, type ‘RSS by Zapier’ in the ‘Choose an Action App’ search bar.
  2. Select ‘Create Item in Feed’ and then click ‘Save + Continue’.
  3. Now you can fill in the fields to customize the Zap. Play around with the settings to format your RSS feed.
  4. Click the drop-down arrows on the right side of each field to show the fields that are available to add in each section. You can copy the settings we selected below. Click to see how the RSS feed formatted with these settings.
  5. Name your RSS feed and click ‘Copy to clipboard’.
  6. Add a Title. We chose the ‘Message’ field.
  7. The Source URL is where the feed item should link. Choose ‘First Action Link’.
  8. Next, add the body content of the feed item. With the limited options available, we opted to show the ‘Message’ field which means the title and the body content will be the same in the feed.
  9. The Author name, Author link, and other fields are optional.

How to Create a Facebook RSS Feed

  1. Click ‘Continue’.
  2. Click ‘Create + Continue’ then wait for the ‘Test Successful’ message and click ‘Finish’.

How to Create a Facebook RSS Feed Step 5

Save the RSS Feed

  1. Choose a folder to store your Zap in (optional).
  2. Toggle the Zap to ‘On’ and wait for the green checkmark to appear.

How to Create a Facebook RSS Feed Step 6

Share your Facebook Page Updates

Add the new Facebook RSS feed URL to dlvr.it. Route the updates to link Facebook to Twitter, LinkedIn, Tumblr and more. When you click on the links inside the content, readers are redirected back to Facebook to consume the entire update. Here you will also be able to customize the RSS feed a bit further by automatically adding hashtags, prefixes, and optimized schedules.

What Next? How to maximize your Facebook RSS feed

dlvr.it’s smart social media automation is all about how little or how much you want to automate to link Facebook to Twitter and your other social networks.

1 – If you don’t want to send everything from Facebook to your other social accounts, use Filters.

2 – Does scheduling makes sense for you? If so, make sure to schedule at the right time.

3 – Looking for content to share? dlvr.it’s content curation feature keeps your customers, fans and followers engaged with a consistent stream of content. Simply search for the type of content your audience would love, and start sharing.

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In Conclusion

1 – If you don’t post a lot of content on Facebook, automatically connecting Facebook to Twitter directly through Facebook’s app might not make a difference to your Twitter followers. My suggestion is to use option #1 above – it makes perfect sense for your needs.

2 – However, to take full advantage of all that dlvr.it offers through its smart automation features, follow option #2 above to link Facebook to Twitter and vice versa.

The post How to Link Facebook to Twitter With SMART Automation appeared first on dlvr.it blog.

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6 of the Best Ways to Auto Tweet That Will Avoid Spamming Twitter

There is no doubt, automatically linking blog posts to Twitter is a huge time saver. However, blindly auto-tweeting is a good way to lose followers. Conversely, a smart auto tweet strategy not only saves you time but also avoids spamming your Twitter feed.

eMarketer estimates more than 52 Million people in the US use Twitter on a monthly basis. So, it makes sense to automatically Tweet blog posts to reach potential customers. Nevertheless, there is a right way and a wrong way to post your blog to Twitter.

We’ve outlined a smart auto tweet strategy that will not only help you avoid spamming but also increase followers. In general, the basic idea is to understand your audience and then deliver the right content at the right time.

1 – How to Auto Tweet Blog Posts and RSS Feeds

The recipe below will show you how to auto tweet blog posts or any RSS feed to Twitter in just a few steps. Of course, you are not limited to just your own blog RSS feed. You can also auto-tweet RSS feeds from any blogger as part of your content curation strategy.

1) Go to dlvr.it and create an account with your email + password.

2) Enter your RSS Feed URL from the Automation tab.
Auto Tweet Blog to Twitter

3) Once you have this entered, configure your Feed and click on ‘Next: Connect Socials’.

Auto Tweet Blog to Twitter

4) Under the Connect Socials screen, click on the ‘Connect New’ button.
Auto Tweet Blog to Twitter

5) Click on the Twitter icon and authorize dlvr.it to post to your Twitter account.

Auto Tweet Blog to Twitter

That’s it! Now whenever you create a new blog post, dlvr.it will automatically send your blog posts to Twitter.

Here’s what a completed dlvr.it Route looks like:

Auto Tweet Blog To Twitter

 

Now that you can send blog posts to Twitter, we need to add some intelligence. When creating a smart auto tweet strategy, there are a few more steps to take if you want to avoid spamming your followers.

2 – Know thy Audience

To auto-Tweet is not to Spam. Not knowing thy audience coupled with irrelevant Tweets is considered spam.

Twitter Analytics provides detailed performance stats that are not accessible by 3rd party social media analytics tools. Additionally, these stats contain a wealth of information and are available to anyone who has created a Twitter account. However, the key is to understand how to unlock this meaningful data to get the most value.

When you view your Twitter stats, ask yourself a few questions: 

  • How does time of day and day of the week influence the performance of your tweets? Do certain times lead to more impressions?
  • What is your optimal tweet frequency? Are you burning out your audience by over-tweeting or can you stand to tweet even more than you currently do?
  • Is your audience more responsive to a fun and conversational tone or more business-like, professional-sounding tweets?
  • How does media perform in your tweets? Do people love videos and photos, or do they prefer text-based tweets?
  • How does link placement in your tweets impact engagement?
  • What kinds of calls-to-action (CTA) generate the most engagement with your audience? Are blatant CTAs more impactful, or does your audience appreciate subtlety?

I encourage you to read through this helpful guide in understanding Twitter Analytics: 3 Informative Twitter Analytics Reports With the Most Value.

For the purpose of creating our smart auto-Tweet strategy, we want to pay particular attention to Audience Insights and Audience Comparison.

The reports tell us:

  1. Who our audience is
  2. What blog post to send to Twitter

1 –  Audience Insights

Click the ‘Audiences’ tab at the top of the Twitter Analytics page (see diagram below) and you’ll see detailed stats on your followers, including:

  • Demographics: Gender, County, Household Income, Net Worth, Languages, Home value, Region
  • Lifestyle: Interests (by category), TV genres
  • Consumer Behavior: Aftermarket auto buyers types, Consumer buying styles, Consumer goods purchases
  • Mobile Footprint: Wireless Carrier, Device categories

Twitter Analytics Includes Demographic Data on Followers

 

Tip: If your audience is not sufficiently large enough to provide insights, read How to Get Twitter Followers in 7 Easy Steps.

2 –  Audience Comparison

The above provides me with a great level of detail on my Twitter followers. However, one of the hidden gems is the audience comparison feature.

I can compare my followers to what Twitter calls “organic audience.” Your organic audience looks like this:

Your followers + Your followers’ followers

= Your Organic Audience

For example:

If your follower retweets your content, your content is exposed to that audience of your followers = viral marketing!

In the example below, I compare my Followers to my Organic Audience.

(1): My Followers

(2): My Organic Audience

 Twitter Analytics allows you to compare your followers to your followers' followers

 

As mentioned above this comparison can be helpful to figure out what to auto tweet.

3 – Use Twitter Search to Find More of The Right Followers

Next, we need to find more followers just like the ones we have. Again, assuming we find customers who would be more interested in what we auto Tweet, plays into our smart strategy.

The first thing to remember when you grow Twitter followers is to  follow to be followed“.

In other words, this is a gentle way of saying “Hello, pleased to meet you” without being pushy. As a result, if you follow them, and if they like what they see in your Twitter feed, they’ll follow back.

Success on Twitter (and social media marketing in general) is having the right people to follow.

The purpose of Twitter Connect is to help you find people of interest much quicker than before.

The Connect tab also makes it easier to connect with your friends and family by giving you the option to automatically sync your address book.

If you have the Twitter IOS or Android app installed, look for the tab in the upper left of the screen. Click it to expose a wealth of new people to follow.

Twitter Search: Find People to follow with Twitter Connect

Twitter recommends people to follow based on the following:

  • Who you already follow
  • Tweets you like
  • Popular accounts in your local area
  • What’s happening in the world right now

Furthermore, this handy Twitter Search tool organizes the recommendations using the above criteria, so you know exactly why Twitter recommended someone.

***You control how good Twitter’s recommendation engine is and the results they display.

For example, let’s say own a pizza joint in San Jose, California. You want to find people who love pizza within your given geographical area. Do a Twitter Search for ‘pizza’ in your zip code (continue reading to learn how). Scroll through the Twitter Search results and like tweets.

In the long run, you’ll  start to notice how Connect recommends more people in San Jose who love pizza.

To get even more out of Twitter Search, I encourage you to read: How To Use Twitter Search To Quickly Find More Happy Customers

 

4 – Schedule Tweets to Avoid Clumping

Scheduling Tweets can be a productivity aid when used “smartly”. Moreover, scheduling Tweets offers the flexibility to plan your message in advance and saves hours of time every week.

Generally speaking, the best time to auto Tweet is between 1 pm and 3 pm, Monday through Thursday. With that said, you will have to experiment with your audience. Review Twitter analytics to learn more about the best time to Tweet.

Not only is scheduling an important piece of a smart auto Tweet strategy but it also avoids having too many Tweets going out at the same time. One of the many reasons Twitter followers unfollow is because of ‘clumping’ – that is the rapid firing off of Tweet after Tweet after Tweet.

Auto-scheduling Tweets is how business savvy professionals build time back into their day.

Smart automation scheduling tool

Queue, by dlvr.it, is a smart social media scheduling tool. Not to mention, Queue delivers a consistent flow of perfectly timed content throughout the day to keep your Twitter audience engaged. Queue manages your Twitter feed while you are out to lunch, on vacation or just not available.

Q is a Smart Social Media Scheduling Tool to Keep Fans & Followers Active

Send RSS to Twitter with Queue

Link any RSS feed to Twitter as a backup content source. With an optimized continuous stream of content, you will increase traffic, engagement and brand recognition. No clumping, no spam and not to mentioned delivered at just the right time.

Q is a Smart Social Media Scheduling Tool to Keep Fans & Followers Active

5 – Find the Right Hashtags and Automatically Add to Tweets

Many studies have shown that tweets with hashtags generate up to double (if not more) user engagement.

  1. Increase viewership: Similar to keywords used for search optimization, hashtags help people discover your content in social. You can instantly become more visible and become part of a trending conversation.
  2. Build Social Followers: Hashtags help build social followers. If you are an authority on barbecuing, hashtags will help people find you within a room of desperate conversations.
  3. Create new customers: Find new prospects and customers. Monitor important hashtags in social and jump on relevant opportunities. For example, you could find a prospect in need of your service or discover a prospect unhappy with a competitor. Hashtags discover conversations that are happening ‘right now’ vs. keywords that will last a long time. It is important to set-up an alert within your favorite social media monitoring tool monitoring the conversations (hashtags) you want to follow.
  4. Branding: Hashtags can help brand your business. You can set-up a branded hashtag specific to your business. For example, if you are running a sale, you could create the hashtag #Bobs_barbeque_blowout. If you add the hashtag to your customer communications (email, twitter), your customers can follow the hashtag to stay current on your latest promotions.
  5. Revenue: Hashtags help you quickly determine what people are talking about so this will help guide new content decisions and create new product ideas to boost sales.
  6. Competition: Track your competition. See what conversations they are a part of or what people are saying about them.

With this in mind, finding the right hashtag is the first step. The last thing you want to do is spam Twitter feeds with irrelevant content because you used the wrong hashtag. Leverage popular hashtags – search for hashtags on Hashtagify

Now that you have relevant hashtags, use them to categorize your content on your blog. In WordPress for example when you create a new blog post you can also add a category.

With that said, by using dlvr.it, we can automatically turn that category tag in the RSS feed into a hashtag on Twitter!

To enable this feature on your Twitter account, you will need to access the Socials Tab.

1) Click on the Twitter account and click on the Edit icon

Auto Tweet with Hashtags

 

2) Click on the Advanced tab

Auto Tweet with Hashtags

 

3) Click on Auto Hashtag placement and choose where you would like to post your Auto Hashtags (Hashtags Before and After content are limited to 5 hashtags)

  • Before Content: This will be placed between any prefixes that you have set and the content itself
  • After Content: Placed between your content and any suffixes defined
  • Inline: If any category tags are matched within the text, this will automatically be changed into a hashtag

Auto Tweet with Hashtags

4) Select the maximum number of hashtags that you would like us to generate

Auto Tweet with Hashtags

5) Choose how you would like blank spaces handled (either eliminate or use underscores)

Auto Tweet with Hashtags

6) Save, and you’re done!

Auto Tweet with Hashtags

Additionally, read more about other ways to automatically add hashtags to Tweets.

6 – Add Filters to Target Content

For one thing, followers will call anything irrelevant in their Twitter feed as spam. Again the goal with your auto Tweet strategy is to share the RIGHT content with your audience to avoid the perception of spam.

This tactic is where filters make the most sense. Before the auto tweet is sent, dlvr.it can share or exclude specific content based on keywords you enter.

filters-twitterfeed

You can filter by the following:

  • Title
  • Content
  • Category
  • Author
  • Link

You can filter these categories in a number of different ways. The first selection that you must make is to filter by either ‘Match Whole Words’ or ‘Match Sequence Anywhere’.  We have described these cases in more detail below:

  • Match whole words: Applies filters on words/phrases only if they appear as a whole word. For instance, if filtering on the word “state”, a) “state” will trigger the filter, while b) “statement” will not.
  • Match sequence anywhere: Applies filters on words/phrases if they appear anywhere in a sequence. For instance, if filtering on the word “state”, all of the following will trigger the filter: “state”, “statement”, “understated”, etc.

Once you have opted for one of these two cases, you will be asked for your filter terms. You can choose to filter by the following:

  • Must contain all the terms
  • Must contain any of the terms
  • Ignore items that contain any of the terms

Save your filters, and now your auto tweet strategy just got that much smarter!

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Do you auto Tweet? What are the best practices you follow? We would love to hear from you.

 

The post 6 of the Best Ways to Auto Tweet That Will Avoid Spamming Twitter appeared first on dlvr.it blog.

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7 Excellent Reasons Why You Need to Rethink Nonprofit Social Media

Recently, Nonprofit Quarterly (NPQ) asked the burning question, is social media a time-waster for nonprofits? In this post, we address this pressing nonprofit social media strategy question.

First of all, we’ve written a few posts on creative and easy ways not-for-profits can us social media effectively for storytelling (especially with video):

  • GoPro: Nonprofit Storytelling
  • YouTube: Nonprofit Success Stories
  • Periscope: Power of Telling Your Story While Live Streaming

But, we have yet to address the fundamental issue as to why having a nonprofit social media strategy is necessary and how best to go about implementing one.

If nonprofits on a budget are looking to effectively invest their time and money into harnessing social media, they probably should look into the facts and figures of each platform first. – The Guardian

In this post, because of its potential impact on philanthropic giving, we’ll look at some of the surprising facts and predictions on global social media growth.

Why Nonprofits Can’t Ignore the Social Media Philanthropic Marketplace

It’s important to realize, social media can have a significant impact on your cause.

1 – By 2018, the number of social network users worldwide is predicted to grow to 2.67 billion, or nearly one-third of the projected global population.

Fact: By the end of 2014, 25% of the world’s population was active on social media.

The global population of social media users is projected to grow leading to nonprofit social media growth

2 – Total philanthropic giving is expected to increase 4.1% in 2016 and 4.3% in 2017 with the vast majority of giving by individual donors.

Total nonprofit giving to is predicted to increase by 4.1% in 2016 and by 4.3% in 2017.

Another key point, in 2016 and 2017, total giving is expected to rise above historical 10-year and 25-year average rates of growth. (Total giving in both years will be slightly below the 40-year average growth rate of 4.4%.)

Specific factors that will significantly influence total giving in 2016 and 2017 include:

  • Above-average growth in the S&P 500 in preceding years and projected years
  • Average growth in personal income
  • Slightly above-average growth in household and nonprofit net worth

3 – According to Abila’s 2016 donor loyalty study, Matures (born in 1945 or earlier) donate $683 annually, Boomers  $478, Gen Xers $465 and Millennials $238.

According to Pew Research, Millennials now comprise the largest generation in the workforce (more than one in three workers in the U.S. is a Millennial). In fact, they make up the largest percentage of the population, according to the U.S. Census Bureau, surpassing Gen Xers and Boomers.

The chart shines a spotlight on areas where the generations converge and diverge of nonprofit giving

4 – Donors 40-59 years old (a cross between GEN Xers and Boomers) are now the most likely to give online.

Surprisingly, donors 40-59 years old are now the most likely to give online, countering the conventional wisdom that younger donors are more likely to give online, according to the latest survey commissioned by Dunham+Company and conducted by Campbell Rinker.

5 – According to the 2016 Global NGO Online Technology ReportMillennials are most inspired to give by social media.

Prediction: Gen X will prefer mobile apps.

Millennials are most inspired to give to a nonprofit by social media.

6 – According to the 2016 Global NGO Online Technology Report:

  • 95% of nonprofits worldwide have a Facebook Page
  • 83% have a Twitter Profile
  • 40% are active on Instagram

In fact, one of the main reasons why social networks are becoming so popular among nonprofit organizations is because one can have a significant impact on large amounts of people with a relatively small or no budget.

That’s because social media – by its nature – has already organized people into micro-communities. These communities appear in various forms, such as:

  • Facebook Groups
  • Twitter lists
  • LinkedIn discussion forums

As a result of all of these social networks (clustered by very specific topics), tend to attract the right type of donor – those who are truly passionate or interested in the subject at hand.

7 – Quality content that’s quickly consumable is far preferable to long-form content that can cause the reader to lose interest and even become agitated and annoyed.

The image below shows the type of content donors like, from the most preferable to the least preferable, according to Abila’s 2016 study.

Content nonprofit donors like, from most preferable to least preferable.

Other nonprofit social media statistics that support the need for nonprofit use of social media

1 – According to UNC School of Government, in the last five years, one in five adults in the U.S. – adding up to 49.1 million people – has donated to a nonprofit online.

2 – Email and websites, according to a 2015 Social Media Benchmark study, remain the most used audience engagement tools among non-profit organizations.

3 – Social media, according to the same report, however, is catching up as Facebook and Twitter followers grew 42 percent and 37 percent respectively for nonprofits last year. That is significant considering that email lists only rose by 11 percent during the same period.

4 – To find out which social networks were the most popular, HubSpot conducted a survey with small-to-medium nonprofit organizations in the U.S., and especially relevant to our pressing question, here is what they found:

1- Facebook (98%)

2- Twitter (~70%)

3- LinkedIn (~55%)

4- YouTube (~45%)

5- Pinterest (~25%)

6- Instagram (~15%)

7- Google+ (~15%)

8- Flickr (~10%)

9- Tumblr (~5%)

10- SlideShare (<5%)

For most nonprofits, email subscribers still far outnumber social media followers — but that doesn’t mean that you can afford to ignore these channels. Benchmarks X gives an extensive rundown on how nonprofits are using social media — and how supporters are responding.

Finally: For Every 1,000 email subscribers, nonprofits have 355 Facebook followers, 132 Twitter followers, and 19 Instagram followers.

For Every 1,000 Email Subscribers, a Nonprofit Has...

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Clearly, research shows that nonprofits who use social media for more than just “marketing” are reaping significant benefits.

According to Sociallogical.com, social media for nonprofits is the prime tool for:

  1. Educating and engaging people who could and should care about your cause.
  2. Keeping and growing your donor database.
  3. Establishing your organization as the focal point – especially for those who care about your cause.
  4. Shedding light on misinformation and empowering your community to speak out for you.

Most importantly and contrary to widespread opinion, social media will save time by leveraging the conversations and thought leadership that is happening in private and extending it to the wider world where enlightenment is needed.

What is holding back your nonprofit social media strategy?

Considering the predictions and facts above, do you still think having a nonprofit social media strategy is a time-waster? What are the significant constraints?

Here are some of the reasons we’ve heard from our users:

  1. Lack of resources
  2. Time consuming
  3. Limited understanding of the value of social media by the (mature) board

→This is an easy problem to solve. Just share the global nonprofit and social media stats (see above) with your board because the facts alone make a compelling case!

However, it’s important to keep these three things in mind when creating your nonprofit social media strategy.

Developing a nonprofit social media strategy

Step #1: First, ask yourself, what do you hope to achieve with social media?

  • Increase fundraising capacity
  • Method for volunteer recruitment
  • Advocacy
  • All of the above

A social media strategy anchors your social networking actions and activities to SMART goals (specific, measurable, attainable, realistic, time-based). It measures, analyzes and refines. No nonprofit achieves long-term success without one. – Nonprofit Marketing Guide

Step #2: Next, ask yourself the following:

1 – How can social media help meet your goals and objectives?

2 – What types of messages does your nonprofit want to use social media for and what form do you want to use for these messages? Does your nonprofit take a lot of pictures or how about using video?

3 – Who is your target audience and which social media sites do they already use?

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Understand your audience – it’s not enough to know who they are.

Furthermore, it’s imperative to understand what they need and want in a social media relationship.

And, monitor their conversations and learn their tone.

___

Addressing Your Lack of Resources

Despite the desire to blanket the social media space, it is not always appropriate and possible to participate on every platform available.

From Pacific Continental’s white paper on The Power of Social Media for Nonprofit Organizations, the following are some of the most popular sites and tools to consider.

Pick just one or two to start.

  • Facebook: Utilize Facebook to communicate softer news and build community.
  • Twitter: Stay connected to followers by sending quick updates or relevant information that is timely and interesting.
  • Flickr: Manage photos and other images while sharing them with the public. For nonprofit organizations, this seems like an efficient way to feature pictures of events and activities.
  • YouTube: Upload and share video clips with the public. Like Flickr, another multimedia source to share events and activities.
  • Blogs: Share more in-depth ideas, tips, and expertise related to your cause.
  • Podcasts: Record news and information about your organization, framed by relevant current events data, to educate audiences.
  • LinkedIn: Be introduced to and collaborate with other professionals. As a result, LinkedIn becomes a great way for development directors to stay connected to their corporate donor contacts and prospects.

Also, explore social networks that have built-in business accounts.

For example, Facebook has Facebook pages, YouTube has a Nonprofits on YouTube program, and Pinterest has Pinterest Business accounts. These accounts usually come with features nonprofits need, like analytics and apps.

Addressing the time-consuming nature of social media

Use Smart Automation

Particularly relevant to using smart automation to save time, here’s an excellent article that talks about how to use social media automation and RSS feeds:

Start RSS Feeding Content Today With dlvr.it to Social Media [HOW-TO]

In conclusion, social media is probably not a time-waster for your nonprofit if done smartly. But, taking the time upfront to implement a well thought out strategy is especially important.

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What is holding back your nonprofit social media strategy? What do you like, love and hate about social media? We’d love to hear from you.

The post 7 Excellent Reasons Why You Need to Rethink Nonprofit Social Media appeared first on dlvr.it blog.

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The Best FREE Twitterfeed Alternative for Social Media Growth

As of October 31, 2016, the much beloved and pioneer of Twitter auto-posting, Twitterfeed.com is ceasing operations. We wish Mario, the founder of Twitterfeed, all the best. They posted the following on their website:

Twitterfeed will be shutting its doors on Oct. 31st. Please transition your account to another service before that date

As a result, you likely got here because you need a Twitterfeed alternative.

Best FREE Twitterfeed Alternative

If you’re in the market for a Twitterfeed alternative, you’ve come to the right place.
Get Started with Smart Social Media Automation

We not only help you auto-Tweet RSS feeds but we can also link your content to Facebook, LinkedIn, Google+, Pinterest and more. In addition, our smart auto-scheduling tool ensures delivery of your content at just the right time. With this in mind, we encourage you to explore what dlvr.it has to offer.

  • Given that we’re always adding new features, check back often!
  • Not to mention, setting up a dlvr.it account is quick and easy.
  • Furthermore, you can get started for FREE, and as you grow, it’s a breeze to add our set of robust features with our paid plan.

Why dlvr.it?

As a Twitterfeed user, you had a certain level of automation.

At dlvr.it, you have as much automation as you need. (FYI, our competitors can’t say that.)

  • Need complete automation? We’ve got it!
  • Prefer to touch every post that goes out? We’ve got that too.
  • Need something in between. We’ve got exactly the right amount of automation for your needs.

To put it another way, that’s what smart Social Media Automation is all about.

We share over 5 Million items for 1,000,000+ customers every day. That is to say; we got this social media and RSS auto-posting stuff down!

In the light of the many questions we have been receiving from customers looking for a Twitterfeed alternative, we put together a list of the most popular questions:

  1. What social networks does dlvr.it post to?
  2. What are dlvr.it’s features?
  3. How do I set-up Facebook?
  4. How much does dlvr.it cost?
  5. Can I add a Facebook profile and page?

dlvr.it is a Robust Auto Tweet RSS Feed Solution and So Much More

You not only get the same features you loved about Twitterfeed, but you’ll get so much more.

  • Auto Tweet RSS: We continuously monitor your news feeds, and RSS-enabled websites and automatically share new content to Twitter, Facebook, LinkedIn, Pinterest and more.
  • Scheduling: Queue up content wherever you find it with our browser extension. We’ll share it to your social networks on an optimized schedule.
  • Curation: Keep your customers, fans and followers engaged with a consistent stream of content. Simply search for the type of content your audience would love, and start sharing.

To say nothing of all the great added bonuses and features…

Incredibly Fast Updates

dlvr.it continuously scans your RSS feeds and automatically populates a queue of content to share on your connected social media platforms.

✓Google Analytics

Set your own UTM tracking parameters on every link you share. Easily view all social media traffic from right inside of Google Analytics.

✓Smart Sharing

Share the right content with the right audience. Target content to your social networks based on keywords, author, tags and more. Also, fine tune your posts with dlvr.it’s powerful find and replace/remove text tool.

✓Optimized Schedules

Tell us what days and times you want us to check for new updates, and we’ll deliver your content right on time. Or just queue up content, and share it when your audience is active and engaged.

✓Engagement Stats

Use dlvr.it’s content sharing and social analytics to gain customer insight. Measure audience engagement across social networks and track the performance of each item you share.

✓Hashtags

Broaden your reach with hashtags. dlvr.it can automatically add contextually relevant, search-friendly hashtags to every post.

✓Engage with Multimedia

Make your updates stand out with images, photos, gifs, video or text. Effortlessly share them to all your social media platforms.

✓Custom URL Shortener

dlvr.it makes it simple to share your own branded short links across social media. Unleash the power of your own URL shortener with every item you share.

✓Share From Anywhere

Reading an article, you love? See a funny photo? Share it to social media in seconds with the dlvr.it Firefox, Safari, and Chrome plugins.

Be that as it may, don’t take our word for it. Our customers offer the most compelling evidence:

Favorite Tweets by @dlvrit

Of course, if you have questions, please visit our support forum or feel free to contact us. We’d love to hear from you!

Get Started with Smart Social Media Automation

The post The Best FREE Twitterfeed Alternative for Social Media Growth appeared first on dlvr.it blog.

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What You Need to Know About the Surprising New Focus of Google Plus

I had to check my calendar to make sure I wasn’t in some time warp. Or better yet, a “Back to the Future” type Hollywood movie. It’s 2016, and I’m writing about Google Plus.

When was the last time you gave G+ any thought?

I’m here to tell you; it might be worth a second look.

Isn’t Google Plus Dead?

Let’s address the elephant in the room. Is Google Plus dead or just slowly dying? Believe it or not, neither is true. Surprisingly, G+ has a renewed focus. Google is putting resources into making G+ competitive – but with a new value proposition (more on that later).

Matter of fact, take a look at the 2016 Google Plus user stats collected by Statistic Brain:

Total number of Google+ active members 375,000,000
Total number of unique Google+ monthly visits 27,000,000
Average time spent on Google+ per visit 3:46
Percent of online adults that visit Google+ at least once a month 22 %
Percent of smartphone users that use the Google+ app at least once a month 30 %
Average sales order for a visitor referred from Google+ $40

Before we discuss the renewed focus of Google+, it’s important to understand a small change Google made that led to our conclusion.

Auto-post to Google Plus Personal Profiles [and Business Pages]

When dlvr.it launched the ability to auto-post to Google Plus business pages, the first question many of you asked was “What about Google Plus Personal Profiles?” Unfortunately, at that time, Google had not created a way for us to do that.

If there was one thing that frustrated us was the lack of posting to Google Plus personal profiles using dlvr.it. After repeated requests to Google to add this feature went unanswered, we gave up asking and put our focus on other social networks.

We couldn’t figure out why they held back on adding this when Facebook had not.

Now, four years later, our ask has been answered. We’ve partnered with Google Plus to bring you the ability to post to Personal Profiles. But the reason why may surprise you (keep reading).

So, what does this mean for you?

  1. Think about G+ as another place for you and your content to be discovered by the 27M people who share common interests.
  2. Convenience! No more bouncing in and out of dlvr.it to manually update your G+ personal profile. You can finally get insanely organized and productive all inside of the dlvr.it app.
  3. Last but not least, remember G+ is Google. Google search is the largest search engine on the planet, and the two services (G+ and Google Search) are tightly coupled.

It’s pretty easy to add G+ plus your social media calendar.

1.) Login into dlvr.it, click the Socials icon and “Add Social”
How to Add a Google Plus Personal Profile to dlvr.it

 

2.) Click the G+ icon
How to add a Google Plus Personal Profile to dlvr.it

3.) Choose your Google account

How to Add a Google Plus Personal Profile to dlvr.it

 

4.) Choose your Google Plus Personal Profile

How to Add a Google Plus Personal Profile to dlvr.it

Why Should You Care About The Return of Google Plus?

After four years of not posting to personal profiles, why has Google had a change of heart?

We asked ourselves that very question.

The answer is simple; Google+ has a renewed focus on content. It’s not about who you know (like Facebook), but rather, it’s about what you know (content – images, video, blog posts).

With this in mind, it now makes sense why they would open up auto-posting to Personal Profiles.

Google only wants your content!

What’s more, Google+’s renewed focus is directly aligned with Google’s mission to organize the world’s information and make it universally accessible.

They’re not in the business of organizing the people of the world in a Facebook kind of way. They tried that and failed.

They’re taking Google Plus into a new direction. The more content that easily pours into Google+, the more benefit you get and Google gets.

Google Plus Renewed Focus

For many years, Google Plus had been a Google version of Facebook. Although Google was slow to realize that they couldn’t compete with Facebook, they are finally breathing new life into Google Plus.

You can now tailor your Google Plus social media stream around topics rather than people.

With Facebook, for example, I connect with people. The thing about people is we have many interests. The reality is I don’t share all the same interests of my friends but yet for the most part, in my Facebook feed, I get ALL my friends streams of consciousness.

On the other hand, Google+  is taking a different approach. Google came to realize that I may only like content related to basketball – so, let me connect with people who share my interest and passion for basketball.

If the same person shares information on G+ that includes their other hobbies,  interests or what they had for dinner, I don’t see it. No more unwanted cat gifs, images of what they are eating, and other meaningless status updates.

We can finally say; G+ has a unique value proposition which is to connect people around their interests and hobbies and make it accessible.

The Google Plus SEO Debate Ranges On

What’s important to realize and often overlooked is Google Plus is Google! One could surmise, Google can use your search history to influence the content you see on Google+ and vice versa.

However, what is likely on the mind of many small businesses – is there “really” a connection between Google Plus and SEO?

SEO experts have been debating the value of Google+ and its impact on search rankings. There is evidence to suggest that Google Plus posts do pass SEO benefits (the same is not true with Facebook and Twitter for example).

However, as with all things regarding Google search, no one “really” knows for certain. In our research, we found only one hint of G+’s SEO impact.

According to excerpts posted by the Wall Street Journal from Eric Schmidt’s book, ‘‘The New Digital Age’, Schmidt explains the importance of content posted to Google Plus.

It should come as no surprise that Google would tie the two together. Search is Google’s big moneymaker. If Google wants people to engage on Google+, connecting it with search is one sure way to do it.

The critical extract reads:

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevant.”

If there are any hints at any SEO value, it’s worth the time to post to Google Plus. Why? Because it’s super simple to do with dlvr.it’s integration of both Personal Profiles and Business Pages. You no longer have an excuse not to share your blog content on Google+.

The Time to Give Google+ a Second Look is Now

To recap, Google+ has many differentiating features that make it unique in the social media market.

  1. Enhance your SEO: Content shared on Google Plus is indexed more quickly and appears in search results faster than any other social media channel. Read 10 Dead Simple Tips to Take Advantage of Google for SEO
  2. Brands are people too: Unlike Facebook, Google Plus Pages will have the ability to interact and engage with any Google+ user – a major plus.
  3. Increase Engagement: Google Plus circles are a natural way to target specific content to users. Now, you can see the right content by the right customer (taking your privacy settings into consideration). As a result, you should expect higher engagement.

What’s next?

Head on over to dlvr.it and connect your G+ plus personal profile (and business page if you haven’t already done so).

Pundits are saying G+ is back! No time like the present to give it a second look.

The post What You Need to Know About the Surprising New Focus of Google Plus appeared first on dlvr.it blog.

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How to Use Snapchat to Boost Engagement: 7 Awesome Tips

Snapchat opened its doors only five years ago. Today this social media platform is stronger than ever, and it looks like its future is even brighter. However, if you’re a business owner that’s over 20 years old, there’s still a decent chance you don’t know how to use Snapchat.

Snapchat grew in one year as much as Twitter has in four. The growth and dominance of Snapchat prove it is the latest social network that you need to pay attention to.

Editors note: In this post on how to use Snapchat, we welcomed user submissions from our blog readers. Who better to help us understand Snapchat than an avid user and aspiring writer, Mike Jones. 

How to Use Snapchat to Boost Engagement

In this post, we’ll discuss seven Snapchat tips guaranteed to give you a boost in your social media engagement.

First, it’s important to understand the real backbone behind Snapchat.

1 – Understanding Snapchat

Understanding How to Use Snapchat to Boost Engagement

Without embarrassment or apologies, Snapchat succeeded in bringing a different card to the “big guys’ table”. On the contrary, thanks to this card, the website wins more and more territory among social media users every day.

This card is about Evanescence. The creators behind Snapchat understood that the one element that defines a real-life conversation to be genuine and desirable is in actuality, its perishing character. You can’t find the dialogue saved on any hard disk, but a Snapchat becomes a memory that inspires a feeling inside of us.

Definition of evanescence - how to use snapchat

The same rule of meaningful conversation stands as a backbone for today’s Snapchat. Visual stories from a Snapchat disappear without a trace after 24 hours from their creation. The success of this innovative feature makes us think that the Internet shouldn’t store our humanity (a wishful thought).

This disappearing act brings some bad news and good news when thinking about how to use Snapchat for your business.

  • The bad news is that you have only 24 hours to prove a point.
  • The good news is that every 24 hours you have a clean page to create the recipe that boosts engagement.

2 – Cracking Snapchat Stories

How to use Snapchat by cracking Snapchat stories

How to use Snapchat in a natural and organic way to boost engagement is to beat Snapchat at its own game, namely by creating compelling stories. The platform runs entirely on snaps, which are videos or photos that open the door to a narrative. Using snaps to promote your brand:

  • Gives you access to a low-cost marketing channel that creates highly personal connections
  • Engages users with one another

To make the most of your 24 hours, you should respect a key element that differentiates snaps from other videos or photos. That is – every snap posted – should have a raw personality.

Snapchat doesn’t require big budgets or an elaborate marketing strategy

This character means that the story of a snap doesn’t require a large budget or much forethought, but should convey an original message, and be spontaneous. Snapchat doesn’t speak the language of business. But rather, consumers come to Snapchat to show the world their real face and have fun at the same time. So, it is important to forget about marketing strategies while on Snapchat and come up with new ways to make consumers see your brand.

Every story can receive an impactful boost by using Snapchat features. Businesses shouldn’t restrict the use of lenses, face swaps, emojis or special texts in their posts. These features increase the engagement in a fun and natural way. Rumors have it that Snapchat will move its content to the 3D level, so be prepared for new methods to deliver stories – sooner than later!

By cracking Snapchat stories, the result will help forge the key to success. Remember that snaps have 24 hours to become memorable through authenticity and originality by showing pieces of reality that inspire your brand to greatness.

3 – Show your Brand’s Personality

 Show your Brand’s Personality - How to use Snapchat

Users make a choice before joining Snapchat. That choice is to ditch the glamorous filters of Instagram and the pressure of posting only “perfect” stories on Facebook for the envy of friends. Instead, they seek new ways to show the world their real personality. This human aspect might mean exposing their “not so cool” traits, such as silliness or awkward situations.

Before creating their first story, businesses have to learn how to use Snapchat in this new way of socializing. Fortunately, companies can choose from several methods to make their brands more personal and to boost engagement.

How to use Snapchat to make your brand more personal

  • Snapchat exclusive sales. This method is the perfect platform where you can design some private sales. Make sure you post the campaign only here and nowhere else. It is a good way to create the feel of a community, where only Snapchatters can enjoy exclusive perks.
  • Snapchat promotions. Again, this method has exclusivity at its core, but it is more than that. This time, Snapchat users have to do a little extra work to gain access to your promotion. Giveaways are fun to host, especially when everyone that participated gets a reward. The participation usually sticks to what Snapchatters love most, namely taking pictures or videos that respect a theme related to your brand.
  • Exclusive previews of new products. Before showing the world your brand new product, entrust your community with your exclusive news. Showing Snapchatters your product before anyone else will create a unique bond with them based on trust. The excitement of a new product is something worth talking about. Sparking up the possibility of a viral event will boost engagement.
  • Behind the scenes videos. Snapchat gives its users a friendly environment to post daily events. As no one has only perfect days in a row, snaps about ordinary daily activities are most appreciated here.

Your brand is not just a professional product. Brands have regular faces, meetings, daily office routines, office parties, a kitchen with coffee, etc. Show Snapchatters that they are part of your community through behind the scenes videos that surprise them. Such as:

  • A crazy brainstorming session of the marketing team
  • A philosophical dialogue between colleagues over coffee
  • The process of product creation

Users will feel that they can relate to your brand, which humanizes it.

4 – Allow Takeovers

How to use Snapchat through influencers

There are many influential Snapchatters whose voices inspire thousands of followers on a daily basis. Even greater news is the possibility that there are important influencers out there that have something to do with your field.

It is a good strategy to discover these famous personalities within the Snapchat community and contact them with the purpose of collaboration. For example, clothing retailer, Wet Seal worked on a Snapchat campaign that was entirely taken over by an influencer with the username MsMeghanMakeup. She had a community of more than 300,000 followers, and her experience with this social platform enabled her to gather 9,000 connections in just two weeks for the fashion retailer.

We wanted to be thoughtful about how we could exponentially increase our reach, so we partnered with an influencer in the teen space. – Leslie Hall, President at Wet Seal’s digital agency ICED Media

This campaign demonstrated one of the most effective engagements boost that Snapchat ever saw.

→Key Takeaway: Allow the help of influencers, especially when your Snapchat profile is at its beginning.

5 – Activate Snap Ads

Snapchat has made it easy for businesses of all kinds to advertising on its platform. The website recently introduced the option of snap ads, which are approximately 10-second promotional videos that appear between stories. These ads seem like normal posts – which give them an organic nature. You can also include a swipe up option, like other snaps, to lead viewers to pages with additional details, such as websites, longer videos, and articles.

Snap Ads can appear even during a live snap. They can target audiences based on gender, age, type of content they engage with or mobile network careers. What’s fascinating is that Snapchat discovered that the click through rate on a Snap Ad is 5x higher than on other social platforms.

6 – The Power of Geofilters

Snapchat doesn’t employ hashtags, but it nonetheless has a similar version of them. The new hashtags are the Snapchat geofilters. These are little decorations that appear on snaps. The use of the geofilters is to let viewers know the location of the Snapchatter by showing the name of the city, neighborhood or other places.

Businesses can now create sponsored geofilters of their own. Whenever users snap a photo, they have the option to use the filter of the location to explain where they are. The little art can cover bars, shops or restaurants, but they can even be active during an event.

This way, if a business doesn’t own a certain location, the marketing team can manage campaigns where Snapchatters have to be in a particular place, use the brand’s geofilter, and have a chance to win an exciting prize. Snapchat claims that a nationally sponsored geofilter from the U.S. can reach 40% to 60% of its daily users. And when you think about the fact that Snapchat has around 150 million daily users, you can just see how much geofilters can boost engagement.

7 – Sponsored Lenses

 How to use Snapchat - use the Snapchat lens to boost engagement

There’s a third way to invest in Snapchat advertising. A favorite feature of this social platform is the lens. Users can add these interactive animations over a photo or a video, and the result is funny and entertaining. Users can now throw up rainbows, have kitty faces, big eyes, change into zombies or famous characters.

Businesses can join this popular trend with sponsored lenses. Snapchatters tend to love sponsored lenses and use them to personalize their snaps. With just one caveat – as long as you come up with a new and exciting twist on the user experience! Snapchat researched this social feature and found that their users play around 20 seconds on average with a Sponsored Lens. That gives the businesses enough exposure to clearly boost the engagement of their brands.

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Hopefully, with these seven tips, you have enough insight into how to use Snapchat to promote more engagement with your brand. Do you see a Snapchat campaign in your future? All indicators support that Snapchat should be part of your social media mix. So, now is a perfect time to board the Snapchat boat to increase brand awareness.

The post How to Use Snapchat to Boost Engagement: 7 Awesome Tips appeared first on dlvr.it blog.

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Pros and Cons of Facebook Ads: How to Determine the Best Strategy

As of the second quarter 2016, Facebook had over 1.71 billion active users – are you reaching the right ones? My guess, probably not. But if you’re like me, spending money on Facebook Ads is like blindly throwing darts.

You may have dabbled in spending a couple of bucks to boost your Facebook page posts but were probably disappointed with the little response – leaving you feeling like you wasted your money. Sound familiar? Do you find yourself wishing there was a better way to reach your target audience on Facebook? 

Unless you’ve taken one of Mari Smith’s Facebook Ads webinars or are a social media expert, it’s hard to know where to start and how much money you should spend.

In this post, we’ll discuss the who, what, where, why and when of Facebook advertising.

1 – How Facebook Ads work

2 – Who Should Advertise on Facebook?

3 – How to Target Facebook Ads

4 – How create a successful campaign

5 – Importance of images for Facebook Ads

6 – How to track performance

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People who like your Page spend an average of 2 times more as your customers than people who aren’t connected to you on Facebook. (Facebook Ads fact)

How Do Facebook Ads Work?

In researching this post, I realized that I didn’t quite know the difference between Facebook Ads and a boosted post and when should I use one or the other? It turns out, the answer to this question isn’t always an easy one. It depends on what your goals are for advertising and what audiences you want to reach.

Thanks to Reload Media for the following explanation:

What is a boosted post?

A boosted post is the most basic advertising you can do on Facebook. You create a boost by allocating advertising budget to a post already on your business page. Taking my husbands business page Evan Garber Arts as an example below, you can see the ‘Boost Post’ option in the bottom right-hand corner.

Boost Post vs. Facebook Ads

  • The post on its own would only reach a tiny portion of Evan’s current audience which could be as little as .05%!
  • Boosting the post allows you to ensure a much larger audience sees the post in their news feed.

Typically, use boosted posts when the goal is to achieve audience engagement such as post likes, shares, and comments.

What are Facebook Ads?

Facebook ads are a more advanced way to advertise on Facebook and require you to create an ad account.

Facebook ads offer the greatest number of options for advertisers, and the type of ad you choose to use will depend on your marketing objectives. Objectives include Awareness, Consideration, and Conversion and contain the following goals:

1 – Awareness

  • Boost your posts = Post Engagement
  • Promote your Page = Page Likes
  • Reach people near your business = Local Awareness
  • Increase brand awareness = Brand Awareness

2 – Consideration

  • Send people to your website = Website Clicks
  • Get installs of your app = # of App Installs
  • Raise attendance at your event = Event Responses
  • Get video views = # of Video Views
  • Collect leads for your business = Lead Generation

→Interested in generating more Facebook leads? Make sure to read Everything You Need to Know about Facebook Lead Ads.

3 – Conversion

  • Increase conversions on your website = Website Conversions
  • Increase engagement in your app = App Engagement
  • Get people to claim your offer = Offer Claims
  • Promote a product catalog = Product Catalog Sales

Here’s a simple image from Facebook, explaining how Facebook ads work:

How Facebook Ads work

Who Should Advertise on Facebook?

First, take a moment to think about why advertising on Facebook may be worth the investment for your business.

Perhaps you’ll recognize some of these challenges that Mari Smith hears from Facebook Page owners on a regular basis:

  • Your fan growth has reached a plateau.
  • You’re unable to reach more of the fans you do have.
  • You’re not sure if paying to promote (boost) your Page posts “actually” works.
  • When you do pay to boost posts, your organic reach goes down.
  • You’re afraid of wasting money.
  • You’ve tried ads before and didn’t get good results (read: a solid ROI, return on investment).
  • You’re not really sure what to advertise.
  • You don’t understand Facebook’s ad terminology.
  • You don’t know who to turn to when you get stuck….

Next, consider what type of business do you market to. Are you a business to consumer (B2C) or business to business (B2B) company?

From the Moz blog, take a look at the pros and cons of advertising on Facebook.

Pros of Facebook Ads

  • Campaigns are easy to track
  • Immediate influx of traffic
  • Complete control over your daily budget and maximum CPC
  • Instant return on investment (You can easily define a cost per conversion and understand what your profit is)
  • More targeting options, including, towns, regions, age, likes/interests, income bracket, and other demographics
  • Easier to set up than Google AdWords
  • The ability to reach people early on in the buying process, before they are aware of their need, while capturing those who are conscious of the need in a subtle way
  • You can use images and videos to capture the interest of your target market, helping you to sell your products and services
  • CPC is relatively cheap, depending on your industry (On average, our clients have paid no more than $0.61 per click)

Cons of Facebook Ads

  • If set up and managed incorrectly, it can be costly
  • Depending on your target market, the majority of the large potential audience can be irrelevant (For instance, we would not recommend Facebook Advertising if someone only served or supplied their products and services to one town)
  • There is no option to target your ads at certain times within the day or on certain days of the week unless you choose a lifetime budget (Most of our clients request daily budgets)
  • Only really suitable for those operating in B2C markets.
  • Reaching people too early in the buying cycle could potentially reduce your goal conversion rate

Conclusion:

1 – If you are operating in a B2C market, Facebook advertising could be the ideal cost effective solution for you.

2 – On the other hand, the main con of Facebook Advertising is that it’s not recommended for B2B companies.

How to Target Facebook Ads

One of the biggest advantages to advertising on Facebook is your ability to target specific groups of highly engaged people. In fact, according to Facebook, compared to the average online reach of 38% for narrowly targeted campaigns, Facebook targeting is 89% accurate. 

Facebook ads let you target by:

1 – Location

2 – Demographics

3 – Interests

4 – Behaviors

5 – Advanced Targeting (e.g., custom audiences, lookalike audiences, audiences from your website, etc.)

Here’s a snapshot from the ‘Ad Set’ section in Facebook Ads where you can define your target audience by the feature sets listed above.

Define your audience, budget and schedule for Facebook Ads

How to Create a Successful Facebook Advertising Campaign

Here are the creative steps to creating ads that feel at home in the Facebook feed, as well as help deliver business results – at least according to Facebook:

1 – Identify your business goal

Start by deciding what your ad is intended to do.

  • Are you trying to push a certain product?
  • Drive foot traffic to your store?
  • Encourage website views?
  • Improve trust?

Identifying the purpose of your advertising will help you build posts that deliver the desired results.

2 – Identify your audience

Decide who your target audience is before you design your ad. It may affect the image and the way you write copy.

  • How old are they? 18-25? 25-54?
  • Where do they live? Anywhere? In Boise, Idaho?
  • What kinds of things are they interested in? Family Activities? College sports?

3 – Choose a topic

When deciding on the topic of your ad, think about your audience, and what would be interesting to them or offer them some valuable information.

  • Do you feature employees to build trust?
  • A new item to bring back old customers?

Knowing what the subject or theme of your ad is will help determine everything else.

4 – Choose an image (see more on images below)

Images are the first thing people will notice about your post. So take time selecting and curating the images you put there – this is how people will see your business.

5 – Write your copy <– (Notice how this is way down at the bottom of the list. Read more on why images are everything in Facebook ads!)

You don’t have to be a novelist to write effective text for a Facebook post. Following a few simple tips can help make your writing more effective and consistent in your ads. Most importantly, if you do nothing else, spellcheck.

Ask yourself the following:

1 – What’s the best reflection of your businesses personality?

Is it funny? All business? Adventurous? Every business has its unique identity and the more authentic you are, the more effective your ads are likely to be. Be yourself and be consistent in your tone of voice.

2 – What is important?

***Remember, people scroll through Facebook quickly, so the chances they’re going to stop and read a novel are slim. Stick to the relevant information and pay attention to the character count limit.

Elements of a successful ad

As a helping hand, here are a few tips again from the Moz blog to get you started on the road to creating a successful Facebook Advertising campaign:

  • Keep your information short
  • Make sure to include an offer or price
  • Use keywords
  • Include persuasive or engaging imagery/video (see more in the next section on the importance of images in your campaign)
  • Place your URL above the image/video in the text section
  • Use taglines and hooks to draw your potential customers in (i.e., “Make This a Year to Remember)

From AdExpresso’s eBook on The Science of Successful Facebook Ads, here’s a quick overview of what a typical Facebook ad should look like:

The Science of Successful Facebook Ads

A couple of data-backed facts on the most popular type of Facebook ad:

1 – Most popular: Page post Link ad

Data shows that the most popular type of ad is the Page Post Link Ad and is ideal for promoting your external site. Use the Link ad to send people directly to relevant sections of your website.

See example of a post link ad below found in my Facebook feed for Tecovas (everyone needs one awesome pair of boots!):

Facebook ads example of a Post Link ad

2 – High Engagement: Video ads

Video ads, which currently make up 15.1% of all Facebook ads, can drive high audience engagement.

Best practices of a video ad:

  • Use the video to show your audience a short example of your work.
  • Embed the video in an ad that promotes your offer or business.
  • Include a CTA to sign up to receive more information at the end.

3 – Photo ads are good for generating comments and likes, but not good for traffic, and you can’t include a CTA.

4 – Other ad types of ads such as Events and Offers are good for highly specific aims, such as promoting a time-sensitive webinar or sale.

Images for Facebook Ads

Images are everything in Facebook Ads

The good and bad news: Images are everything in Facebook ads.

Consumer Acquisition found that images are so important, they’re responsible for some 75 to 90% of an ad’s performance.

If you look at AdEspresso’s anatomy of a Facebook Ad diagram, it’s obvious how important images are – more so than the actual copy.

1. Pick An Interesting Subject

Focus on the things about your business that make it stand out.

The people.

The environment.

The products.

Try to pick an image that will grab your audience’s attention as they scroll through Facebook.

2. Shoot for Quality

If possible, avoid these three things:

  • Low resolution (which leads to pixelation)
  • Blurry photos
  • Clip or stock art

You can do this by taking photos with your smartphone of things that aren’t moving (that includes your hands while you take the photo), in well-lit places. It also means paying attention to the size of the image specified by the ad you’re building (square vs. rectangle).

3. DIY Photography Tips

You can take great photos on your smartphone.

  • Take the time to set up your shot.
  • Make sure there’s proper light and that you don’t have a lot of things crowding your frame.
  • Try using a photo app that offers filters. They take an average photo and make it feel more professional.

A few more tips from AdEspresso. Do these images grab your attention?

Tip #1: Eye Contact Helps Build Trust

Facebook Ads: Eye Contact Helps Build Trust

Tip #2: Focus On Lips

Notice the power of red!

Facebook Ads: Focus o n Lips

Tip #3: Beards Rule

Researchers from Australia looked at how people rated the attractiveness of men who were clean-shaven, had light stubble, heavy stubble, or were in full bloom beard-wise. They found that the men with the heavy stubble are always rated as more attractive than the clean-shaven guys.

Tip #4: Pregnancy Bumps Can Release Our Care Chemicals

Facebook Ads: Pregnancy Bumps Can Release Our Care Chemicals

Conclusion: We spend our entire lives looking at other people, so we’re drawn to them in ads as well. We love looking at eyes, lips, and bodies — it’s just in our nature. Adding something slightly different, like facial hair or a pregnancy bump can also make your ad stand out from the rest.

For more inspiration, download AdEspresso’s eBook on 500+ Facebook Ads Examples to get inspired. The best advertisers are those that constantly try new ways to improve their performances. New designs, new audiences, new ads’ copy. In this eBook you’ll find 500+ real world Facebook Ads Examples to get inspiration from for your campaigns!

How to Track Performance

Coming soon…

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What have your experiences with Facebook Ads been like? We’d love to hear from you. Please share in the comments.

The post Pros and Cons of Facebook Ads: How to Determine the Best Strategy appeared first on dlvr.it blog.

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